Aladdin's Castle
Fate: other Discount home goods for 49 years, closed all stores in 2023
Defunct Brands A–Z index. Explore discontinued brands alphabetically with quick links to brand timelines, categories, and outcomes.
Browse A–Z
A cleaned CSV of brands, categories, active years, and fate.
Total brands: 97
A
(6)-
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Almost Home Cookies (Nabisco)
Fate: other Nabisco’s soft, “homemade-style” cookie line remembered for bakery-like flavors.
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American Apparel (original company)
Fate: bankruptcy Made in USA basics, two bankruptcies, sold to Gildan
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AOL Instant Messenger
Fate: other Pre-dated texting, couldn't outlast smartphones
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Apple Newtons
Fate: other The fruit-filled Newton cookie—spun off from Fig Newtons—with an apple-cinnamon filling.
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Austin Magic Pistol
Fate: other Toy gun that created real explosions using calcium carbide and water
B
(8)-
Battlestar Galactica Colonial Viper
Fate: safety-recall Toy spaceship with firing missiles; 4-year-old choked to death on projectile
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Best Buy Mobile
Fate: shutdown Best Buy’s mall-format phone shops that peaked in the smartphone boom, then quietly shut.
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BlackBerry phones (legacy OS)
Fate: other Dominated smartphones with QWERTY, killed by iPhone
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Blockbuster
Fate: bankruptcy 9,000 stores at peak, killed by Netflix and late fees
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Bonne Bell
Fate: other Iconic Lip Smacker brand discontinued after 88 years in business
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Borders
Fate: bankruptcy Bookstore giant that bet against e-books and lost
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Brach’s Maple Nut Goodies
Fate: other Maple toffee–peanut clusters that quietly disappeared in the early 2020s
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Buick GNX
Fate: other Ultimate Grand National, limited run became legend
C
(8)-
C-3PO's Cereal
Fate: other Kellogg's tie-in that vanished faster than the Millennium Falcon
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Carnation Breakfast Bars
Fate: other Granola nostalgia that predated energy bars
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Casual Corner
Fate: liquidated Dressed working women for decades, died with the mall
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Circuit City
Fate: bankruptcy Electronics giant with 700 stores, beaten by Best Buy
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Cisco Fortified Wine
Fate: crisis Fortified wine nicknamed 'liquid crack' after wave of hospitalizations
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Compaq
Fate: merged Invented portable PC, merged into irrelevance
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Cookie Break
Fate: other Nabisco vanilla sandwich cookies that faded from shelves when there “weren’t enough consumers” buying them.
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CSI Fingerprint Examination Kit
Fate: safety-recall Crime scene toy recalled after fingerprint powder tested positive for asbestos
D
(1)F
(6)-
Fish with Attitude
Fate: other Mood-based virtual aquarium game shut down after just 2 years
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Four Loko (Original Caffeinated Formula)
Fate: other Caffeinated 'blackout in a can' banned after hospitalizations and deaths
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Freshen-Up (gum)
Fate: other Liquid-center chewing gum famous for the slogan “the gum that goes squirt.”
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Fruit Stripe
Fate: other Rainbow-striped gum with Yipes the zebra—discontinued in 2024.
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Fry's Electronics
Fate: shutdown Silicon Valley's paradise for nerds, killed by Amazon
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FTX
Fate: bankruptcy Crypto exchange lost $8 billion, founder now convicted
H
(5)-
Hard Candy (Original)
Fate: other Cult 90s makeup brand with sky blue nail polish, sold to Walmart and completely changed
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Hershey’s Swoops
Fate: other Potato-chip–shaped chocolate slices that never found an audience.
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Hollywood Video
Fate: acquired Blockbuster's biggest 1990s rival that vanished in the streaming era.
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Hostess TMNT Turtle Pies
Fate: other Hostess' green-glazed TMNT pies from 1991, gone in one year
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Hubba Bubba Bubble Jug
Fate: other Powder that turned into gum, pure 90s magic
J
(4)-
Jane Cosmetics
Fate: other Teen drugstore makeup brand discontinued after 17-year run
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Jet (retail)
Fate: acquired Walmart's $3.3B Amazon killer, shut down 4 years later
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Jolt Cola
Fate: bankruptcy Energy drink before energy drinks existed
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Jujubes
Fate: other Movie theater gummy candy that nearly vanished before limited comeback
K
(3)-
KB Toys
Fate: bankruptcy Holiday shopping nostalgia, couldn't compete with Walmart
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Kinney Shoes
Fate: shutdown The shoe chain that quietly launched Foot Locker — and then disappeared when the parent company doubled down on sneaker…
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Kodak Theatre of Dreams (Kodak cameras note brand exists)
Fate: bankruptcy Invented digital cameras, then killed by them
L
(3)M
(6)-
Mama Rosa’s Pizza
Fate: other Frozen pizza brand that dominated the 80s-90s before fading into obscurity
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Marathon (U.S. braided caramel bar)
Fate: other 8-inch braided caramel bar with a ruler on the wrapper—“lasts a good long time.”
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McDonald's Szechuan Sauce
Fate: other Limited dipping sauce that caused riots 19 years later
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Megatron (Transformers action figure)
Fate: other From realistic handgun to tanks and sci-fi cannons — a shift driven by safety rules, retailer bans, and brand risk.
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Moon Shoes
Fate: other “Mini-trampolines for your feet” hyped on 90s kids’ TV
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Mt. Gox
Fate: bankruptcy Lost 850,000 bitcoin in 2014 hack, still in bankruptcy
N
(2)O
(3)-
Oldsmobile
Fate: other America's oldest car brand (107 years), retired by GM in 2004
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Orko (He-Man & Masters of the Universe)
Fate: other The floating Trollan magician who turned mishaps into heart for He-Man’s crew.
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Orkut
Fate: other Google’s early social network that ruled Brazil and India before shutting down in 2014.
P
(7)-
Palm
Fate: acquired Dominated handhelds, then smartphones beat webOS
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Pan Am
Fate: bankruptcy Iconic globe-trotting airline, filed bankruptcy in 1991
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Peanut Butter Twix (Twix PB)
Fate: other Twix’s cult peanut-butter variant that disappeared, came back, and won a permanent spot in many candy aisles.
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Pebble
Fate: acquired Crowdfunding smartwatch hero, acquired and killed by Fitbit
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Pet Society
Fate: shutdown Beloved Facebook virtual pet game with 70 million players shut down by EA in 2013
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Pets.com
Fate: liquidated Spent $300M on sock puppet ads, lasted 268 days
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Pizzarias
Fate: other Pizza-flavored chips in a bag that disappeared from shelves in the early 2000s
R
(4)-
Rave Hairspray
Fate: other Big hair era hairspray with '4X Mega Hold' formula
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Red Bull Red Edition (Cranberry)
Fate: other The original Red Edition flavor—cranberry—quietly vanished when Watermelon took its place.
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Restaurant City
Fate: shutdown Wildly popular Facebook restaurant game shut down after 3 years, devastating millions
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Ritz Camera
Fate: bankruptcy One-hour photo labs in every mall, killed by digital cameras and smartphones.
S
(14)-
Salon Selectives
Fate: other Drugstore hair care with 'salon formula' that vanished in the 2000s
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Sam Goody
Fate: bankruptcy Chart walls and CD singles at every mall, gone by 2006
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Sears (Canada)
Fate: liquidated Outlasted catalog era, couldn't survive e-commerce
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Sega Dreamcast
Fate: other Sega discontinued Dreamcast hardware in 2001 and exited the console business to become a third-party publisher.
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Seven Up (Candy Bar)
Fate: other Pearson’s segmented chocolate bar with seven different fillings in one.
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Sierra Mist Cranberry Splash
Fate: other Limited-edition cranberry lemon-lime soda that became a holiday tradition before vanishing
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Silicon Valley Bank
Fate: shutdown Collapsed in 48 hours, sparked 2023 banking crisis
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Sky Dancers
Fate: safety-recall Flying fairy dolls recalled after 170 injuries including eye trauma
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Skyy Blue
Fate: other Blue vodka malt beverage that lost the malternative wars to Smirnoff Ice.
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Snapple Elements
Fate: other Wide-mouth elemental drinks in unique bottles, discontinued after 3 years
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Snapple Whipper Snapple
Fate: other Shelf-stable smoothies from 1998, won awards then vanished
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SoBe (South Beach Beverage Co.)
Fate: acquired Lizard-branded teas, juices, and elixirs that owned late-90s coolers, later fading under PepsiCo.
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Sparks (Original Caffeinated Formula)
Fate: other Caffeinated malt liquor banned after linking to risky behavior
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Star Wars Episode I Pepsi Collection
Fate: other Phantom Menace tie-in with hidden phrases and collectibles
T
(6)-
Talkboy
Fate: other Home Alone–famous voice recorder that let kids slow, speed, and prank-call like Kevin McCallister.
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Theranos
Fate: fraud Elizabeth Holmes' $9B blood-testing fraud
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Tower Records
Fate: bankruptcy Music mecca with 200 stores, killed by iTunes and piracy
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Toys “R” Us
Fate: bankruptcy Childhood wonderland crushed by $5B debt and Amazon
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Tuesday Morning
Fate: bankruptcy Discount home goods for 49 years, closed all stores in 2023
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TWA
Fate: acquired Acquired
W
(3)Y
(3)-
Yahoo! Messenger
Fate: other The buzzy IM with Audibles, webcam chat, and the infamous window-shaking “Buzz.”
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Yamaha RX100
Fate: other Featherweight 2-stroke that punched far above 100cc—and became a cult icon in India.
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Yogos
Fate: other Kellogg’s yogurt-covered fruit snacks kids begged for in the mid-2000s.
Z
(5)-
Zandar (G.I. Joe action figure)
Fate: other Cobra Dreadnok whose figure turned bluish in sunlight.
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Zarana (G.I. Joe action figure)
Fate: other Dreadnok chameleon whose figure shifted color in sunlight.
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Zartan (G.I. Joe action figure)
Fate: other Cobra master of disguise whose skin turned bluish in sunlight.
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Zima
Fate: other Coors' citrus experiment, huge splash then slow fade
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Zune
Fate: other Microsoft’s iPod-era rival with Wi-Fi sharing and the Zune Pass subscription.