Is Zartan (G.I. Joe action figure) Discontinued? What Happened?

1984–1990s (feature retired) Toys/Games • United States

Fate: The color-change feature stopped being made in the 1990s because the plastic did not hold up well over time. Zartan is still sold as a G.I. Joe toy today, but the newer ones look different from the original 1984 version.

Zartan came out in 1984 as one of the bad guys in the G.I. Joe toy line. He worked for Cobra and his whole deal was that he was a spy who could blend in anywhere.

The part everyone remembers is the color trick. His plastic skin was made to change color when you took him outside. In sunlight it turned a bluish color. You could bring him out of the house, hold him up, and watch it happen in a few seconds. It was the kind of thing you had to show every kid you knew.

He came with a lot of stuff in the box. There was a small swamp skier called the Chameleon, a removable mask, a hood, and chest armor. Having all those pieces made him feel like a real spy kit.

In the late 1980s, Hasbro made more figures with similar color-change ideas, like Zarana and Zandar. But by the 1990s, the color-change plastic was gone. It wore out too easily and was hard to make right, so Hasbro stopped using it.

Zartan is still made today. The newer versions have better joints and more detail. But people who grew up in the 1980s still talk about the original because that color-change trick was the whole reason he stood out.

Timeline

  1. Late 1980s

    • More G.I. Joe figures come out with similar color tricks, including Zarana and Zandar.
  2. 1984

    • Zartan comes out as a G.I. Joe bad guy with plastic skin that turns blue in the sun. He comes with a swamp skier, a mask, and chest armor. Kids can show off the color trick the second they go outside.
  3. 1990s

    • The color-change plastic gets dropped because it wore out too easily and was hard to make right. Zartan keeps getting made but as a regular figure.
  4. 2000s–present

    • New Zartan figures come out over the years with better detail and poseable joints. The 1984 original is the one toy collectors look for.

Frequently Asked Questions

What happened to Zartan (G.I. Joe action figure)?

The color-change feature stopped being made in the 1990s because the plastic did not hold up well over time. Zartan is still sold as a G.I. Joe toy today, but the newer ones look different from the original 1984 version.

When did Zartan (G.I. Joe action figure) close?

Zartan (G.I. Joe action figure) closed in 1990s (feature retired). The color-change feature stopped being made in the 1990s because the plastic did not hold up well over time. Zartan is still sold as a G.I. Joe toy today, but the newer ones look different from the original 1984 version.

Is Zartan (G.I. Joe action figure) still in business?

Zartan (G.I. Joe action figure) has been discontinued or significantly changed. The color-change feature stopped being made in the 1990s because the plastic did not hold up well over time. Zartan is still sold as a G.I. Joe toy today, but the newer ones look different from the original 1984 version.

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