Is Red Bull Red Edition (Cranberry) Discontinued? What Happened?

Red Bull Red Edition (Cranberry) was the original flavor behind the Red Edition can. Red Bull launched its Editions line in 2013, introducing three new flavors alongside the original energy drink: cranberry as the Red Edition, blueberry as the Blue Edition, and lime as the Silver Edition. Each came in a distinctly colored can and had a fruit flavor added to the familiar Red Bull base.

Cranberry Red Edition sold in the US for about seven years. It built a following among people who liked the tart cranberry flavor as an alternative to the original. The Editions line grew over the years as Red Bull added seasonal and limited flavors, but cranberry remained the standard Red Edition through most of that period.

In 2020 Red Bull introduced a watermelon flavor as part of its Summer Edition lineup. It sold well and Red Bull made it a permanent product, giving it the Red Edition name. Cranberry was discontinued in the US when that happened. The Red Edition can stayed on shelves, the color stayed roughly the same, but the flavor inside changed.

Fans who had been buying cranberry noticed the switch and a number of petitions were created asking Red Bull to bring the original flavor back. Cranberry Red Edition is still available in some markets outside the US, but it has not returned to US shelves as a regular product.