Are Hershey’s Swoops Discontinued? What Happened to Swoops?

Hershey’s Swoops were thin, curved chocolate pieces—visually similar to potato chips—packed in a rigid canister for stackable portioning. The idea rode early-2000s snack trends and leveraged Hershey sub-brands like Reese’s and York. In practice, Swoops ran into several frictions: higher unit price than bars, smaller perceived value, and a form factor that melted easily and didn’t match how people ate chocolate. Merchandising also proved awkward. Candy aisle shoppers looked for bars and bags, not canisters. Despite flavor extensions, the line was discontinued in the mid-2000s.