Is Peanut Butter Twix Discontinued? What Happened?
Fate: Availability has varied by year and retailer since Mars introduced the bar in 1983.
Peanut Butter Twix swaps the caramel layer for peanut butter. It keeps the same cookie base and milk‑chocolate coating as the original. That simple change made it a standout treat.
Mars first introduced Peanut Butter Twix in the United States in 1983. It built a loyal following, especially among people who grew up with it in the 1980s and 1990s.
But the bar never had a steady, uninterrupted run. Mars discontinued it in 1997, brought it back in 2000, then pulled it again around 2007. During that period, Mars also released a version called Twix PB, which used a chocolate cookie instead of the classic sugar cookie. Fans still debate the differences between the two.
In 2017, Mars brought Peanut Butter Twix back again. The company announced the return during the summer, and the bar hit stores in September. People who had been asking for it on social media and in online petitions were thrilled to see it return.
Even with the 2017 comeback, Peanut Butter Twix has never been as consistently available as the original caramel version. Some years it's easy to find. Other years it seems to vanish from shelves. Availability also varies by region and retailer, which adds to the confusion.
The launches, disappearances, reappearances, and shifting formulas is a big part of why people still talk about Peanut Butter Twix. It's not just a candy bar. It's a comeback story that keeps looping its way back into the spotlight.
Timeline
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1983
- Peanut Butter Twix is introduced in the United States with a shortbread cookie base, a peanut butter layer, and a milk chocolate coating.
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1997
- Mars discontinues Peanut Butter Twix in the US.
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2000
- Peanut Butter Twix returns to US stores after customer demand.
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2007
- Mars discontinues Peanut Butter Twix again and introduces Twix PB, a similar bar with a chocolate cookie base instead of the original sugar cookie.
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2017
- Mars officially announces the return of Peanut Butter Twix in 2017. The bar reaches stores in September.
Frequently Asked Questions
Who created Peanut Butter Twix?
Mars introduced Peanut Butter Twix in the United States in 1983 as a variation of the original Twix bar.
What makes Peanut Butter Twix different from regular Twix?
It swaps the caramel layer for peanut butter but keeps the same cookie base and milk‑chocolate coating.
When has Peanut Butter Twix been available?
It launched in 1983, was discontinued in 1997, returned in 2000, disappeared again around 2007, and came back once more in 2017.
Where can you find Peanut Butter Twix today?
Availability varies by year and by store. Some regions stock it regularly, while others rarely carry it.
Why does Peanut Butter Twix disappear so often?
Mars has cycled the bar in and out of production based on demand, lineup changes, and limited‑time releases. It's never had the steady shelf presence of the original Twix.
How is Twix PB different from Peanut Butter Twix?
Twix PB, released in the 2000s, used a chocolate cookie base instead of the classic sugar cookie.
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