Is Peanut Butter Twix Discontinued? What Happened?

1983–2020 Food/Confectionery • United States

Fate: Mars discontinued Peanut Butter Twix in 1997 and again in 2007. The company brought it back in 2000 and again in 2017. Its availability has varied by year and retailer ever since.

Peanut Butter Twix is a version of the Twix candy bar that uses peanut butter in place of the standard caramel layer. It has the same cookie base and milk chocolate coating as the original, just with peanut butter instead.

Mars first introduced Peanut Butter Twix in the United States in 1983. The bar built a following over the years, and many people who grew up eating it in the 1980s and 1990s still remember it clearly.

Mars discontinued it in 1997, then brought it back in 2000. That second run lasted until around 2007, when it was pulled again. Around that time Mars also introduced a version called Twix PB that used a chocolate cookie base instead of the original sugar cookie.

In 2017 Mars brought the bar back again. The company announced the return that summer and the bar reached stores in September. People who had been asking for it on social media and in petitions were happy to hear the news.

Its availability has never been as reliable as the original Twix. Depending on the year and where you shop, it can be easy to find or hard to track down. That uneven history is a big part of why people still talk about it and search for it.

Timeline

  1. 1983

    • Peanut Butter Twix is introduced in the United States with a shortbread cookie base, a peanut butter layer, and a milk chocolate coating.
  2. 1997

    • Mars discontinues Peanut Butter Twix in the US.
  3. 2000

    • Peanut Butter Twix returns to US stores after customer demand.
  4. 2007

    • Mars discontinues Peanut Butter Twix again and introduces Twix PB, a similar bar with a chocolate cookie base instead of the original sugar cookie.
  5. 2017

    • September — Mars officially announces the return of Peanut Butter Twix. The bar reaches stores in September.

Frequently Asked Questions

What happened to Peanut Butter Twix?

Mars discontinued Peanut Butter Twix in 1997 and again in 2007. The company brought it back in 2000 and again in 2017. Its availability has varied by year and retailer ever since.

When did Peanut Butter Twix close?

Peanut Butter Twix closed in 2020. Mars discontinued Peanut Butter Twix in 1997 and again in 2007. The company brought it back in 2000 and again in 2017. Its availability has varied by year and retailer ever since.

Is Peanut Butter Twix still in business?

No. Peanut Butter Twix is no longer in business. Mars discontinued Peanut Butter Twix in 1997 and again in 2007. The company brought it back in 2000 and again in 2017. Its availability has varied by year and retailer ever since.

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