Is Pizzarias Discontinued? What Happened?

Pizzarias were pizza-flavored chips made by Keebler starting in 1991. What made them different from other flavored chips was the process: they were made from actual pizza dough, not a standard chip base with pizza seasoning added on top. The result was a chip that had a distinct texture and flavor closer to pizza than most snacks of the time.

The chips came in three flavors: Cheese Pizza, Pizza Supreme, and Zesty Pepperoni. The launch was the most successful in Keebler's history. In the first year alone, Pizzarias brought in $75 million in wholesale revenue. In 1992, the American Marketing Association named Keebler its New Product Marketer of the Year because of how well the launch went.

Keebler marketed the chips with a tagline that said "Tastes like real pizza, only louder." TV commercials featured a pair of teenage Keebler Elves named JJ and Zoot, who used slang phrases like "Radical grub!" to appeal to kids and teens.

The chips sold well through the mid-1990s. Advertising stopped in 1998, and the chips became harder to find after that. Kellogg's acquired Keebler in 2001, and Pizzarias were gone from shelves by the early 2000s. No official announcement was ever made about the discontinuation.

Pizzarias have not been brought back. People who grew up eating them still ask about them, and the chips come up often in discussions about 90s snacks people want to see return.