Defunct Brands of the 2010s

Browse vanished brands from the 2010s

• American Apparel

  1989–2017 Retail

  Vertically integrated basics label famed for "Made in USA" production and provocative marketing; the original company went through two…

• AOL Instant Messenger

  1997–2017 Software/Internet

  AOL’s pioneering instant-messaging service (Buddy List, away messages) launched in 1997 and shut down in 2017.

• Apple Newtons

  late 1980s–2010s (discontinued) Food/CPG

  A Nabisco/Newtons line extension that swapped fig for apple-cinnamon filling inside the familiar soft cake cookie. Apple Newtons had d…

• Best Buy Mobile

  2007–2018 Retail

  Standalone mall stores closed in 2018; mobile departments continued inside full-line Best Buy stores.

• BlackBerry legacy OS phones

  1999–2016 Mobile devices

  QWERTY-keyboard smartphones built on BlackBerry OS/BB10 defined secure mobile email in the 2000s; hardware was wound down by 2016, wit…

• Blockbuster Video

  1985–2014 Retail/Entertainment

  Once the dominant video-rental chain, Blockbuster collapsed amid debt, streaming disruption, and Redbox competition; corporate stores…

• Bonne Bell

  1927–2015 Consumer Products/Beauty

  American cosmetics company best known for Lip Smacker flavored lip balms that became a cultural phenomenon among teenage girls from th…

• Borders

  1971–2011 Retail

  Ann Arbor–born bookseller that popularized the big-box bookstore; filed for bankruptcy in 2011 and liquidated after falling behind e-c…

• Fish with Attitude

  2012–2014 Games/Mobile Apps

  Free-to-play mobile aquarium game by Crowdstar where players collected fish with different moods and personalities. Released 2012 for…

• Four Loko (Original Caffeinated Formula)

  2005–2010 Alcoholic Beverages

  Caffeinated alcoholic energy drink containing 12% alcohol, caffeine (equivalent to 4-5 cups of coffee), taurine, and guarana in a 23.5…

• Freshen-Up (gum)

  1975–2019 Confectionery/Gum

  Introduced in 1975 by American Chicle (later Adams/Cadbury Adams), Freshen-Up was a liquid-center chewing gum sold in Peppermint, Spea…

• Hollywood Video

  1988–2010 Retail/Video Rental

  **Hollywood Video** grew into the No. 2 U.S. video-rental chain through the 1990s, competing head-to-head with Blockbuster on big-box…

• Hubba Bubba Bubble Jug

  1990–2012 Confectionery/Candy

  Hubba Bubba’s powdered-to-chew gum sold in a tiny plastic jug. The candy-like crystals transformed into bubble gum when a person chewe…

• Jane Cosmetics

  1995–2012 Consumer Products/Beauty

  Affordable cosmetics brand launched in 1995 targeting teenage girls with trendy, accessible makeup sold at drugstores. Became the firs…

• Jolt Cola

  1985–2010 Beverages/Soft Drinks

  High-caffeine cola launched in 1985 with "All the sugar and twice the caffeine" — the drink that invented the energy drink category be…

• Kodak Theatre of Dreams (Kodak cameras note brand exists)

  1888–2012 Consumer electronics

  Kodak filed for bankruptcy in 2012; many consumer lines discontinued; company restructured.

• LEGO Universe

  2010–2012 Video games

  LEGO Universe was a family-friendly MMO developed by NetDevil and published by LEGO that ran from October 2010 to January 2012. It att…

• Mt. Gox

  2010–2014 Finance/Cryptocurrency

  Lost 850,000 bitcoin in 2014 hack, still in bankruptcy

• Orkut

  2004–2014 Software/Internet

  **Orkut** was Google’s first major social network, launched in **2004** and wildly popular in **Brazil** and **India**. It centered on…

• Palm

  1992–2011 Mobile devices

  Palm was a pioneering handheld computing company known for the PalmPilot, Treo, and Palm Pre. Founded in 1992, it became one of the de…

• Pebble

  2012–2016 Wearables

  Crowdfunding-era smartwatch pioneer best known for long battery life, e-paper displays, and a vibrant developer community. Acquired by…

• Pet Society

  2008–2013 Games/Social Media

  Virtual pet game on Facebook by Playfish where players adopted pets, decorated homes, played mini-games, and visited friends. Launched…

• Restaurant City

  2009–2012 Video games

  Restaurant City was a social restaurant simulation game created by Playfish for Facebook. It entered public beta on April 28, 2009 and…

• Ritz Camera

  1918–2012

  Century-old camera and photo-finishing retailer known for one-hour labs and mall shops; collapsed after the transition to digital imag…

• Sears (Canada)

  1952–2018 Retail

  Canadian department store chain liquidated in 2018.

• Sierra Mist Cranberry Splash

  2006–2016 Beverages/Non-alcoholic

  Seasonal cranberry-flavored variant of Sierra Mist lemon-lime soda released by PepsiCo annually during holidays from 2006-2016. Featur…

• Theranos

  2003–2018 Healthcare/Diagnostics

  Blood-testing startup that promised hundreds of tests from a finger-prick; unraveled after accuracy and regulatory failures led to shu…

• Toys “R” Us

  1948–2018 Retail

  Founded by Charles Lazarus, Toys “R” Us grew from a post-war children’s furniture shop (1948) into the world’s best-known toy supersto…

• Wet Seal

  1962–2017 Retail/Apparel

  Founded in 1962 (originally as a surf shop that evolved into junior fashion), Wet Seal became a mall staple in the 1990s–2000s and als…

• Yahoo! Messenger

  1998–2018 Software/Internet

  **Yahoo! Messenger** (originally **Yahoo! Pager**) was the **instant messenger** that defined online culture from **1998 to 2018**. La…

• Yogos

  2005–2010 Food/CPG

  **Yogos** were Kellogg's audacious mid-2000s snack innovation: bite-size fruit centers wrapped in a tangy yogurt-style coating, sold i…

• Zune

  2006–2012 Consumer electronics/MP3 Players

  Zune was Microsoft's digital media brand spanning portable players, desktop software, an online marketplace, and the Zune Pass subscri…