Defunct Brands of the 2020s

The 2020s include recent closures, discontinued products, and post-pandemic brand exits that are still fresh in public memory.

This archive groups brands by the decade when they vanished, were discontinued, or otherwise became defunct. It provides a broader view of how industries, shopping habits, and consumer tastes changed over time.

11 brands Food/CPG: 2Retail/Entertainment: 1Food/Snacks: 1

Why the 2020s mattered

  • Post-pandemic retail pressure
  • Recent consumer brand exits
  • Fast-moving changes in media, tech, and shopping behavior

Common categories in the 2020s

Food/CPG (2)Retail/Entertainment (1)Food/Snacks (1)Retail (1)Finance/Cryptocurrency (1)

Browse vanished brands from the 2020s

  • Aladdin's Castle

    1976–2021 Retail/Entertainment

    Mall arcade chain with 450 locations at its peak, the Aladdin's Castle brand finally ended in 2021 when its last location was rebrande…

  • Brach’s Maple Nut Goodies

    1940–2022 Food/CPG

    Classic Brach’s candy: roasted peanuts wrapped in chewy maple-flavored toffee with a thin candy shell. After a controversial late-2010…

  • Fruit Stripe

    1969–2024 Food/Snacks

    Launched in 1969 by Beech-Nut, Fruit Stripe became a cult-favorite chewing gum known for its rainbow sticks, quick-fading fruit flavor…

  • Fry's Electronics

    1985–2021 Retail

    Beloved Silicon Valley–born big-box electronics chain (1985–2021) known for themed stores, vast component aisles, and late-night parts…

  • FTX

    2019–2022 Finance/Cryptocurrency

    Crypto exchange lost $8 billion, founder now convicted

  • Jet (retail)

    2015–2020 E-commerce

    U.S. online marketplace launched in 2015 and acquired by Walmart in 2016 for $3.3B; Jet’s brand was discontinued in 2020 as Walmart ce…

  • Mama Rosa’s Pizza

    1979–2021 Food/CPG

    Frozen pizza brand founded in 1979 and acquired by Schwan’s in 2017. Reported as discontinued in 2021, it survives mainly as a nostalg…

  • Red Bull Red Edition (Cranberry)

    2013–2020 Beverages/Energy Drinks

    Red Bull’s first Red Edition launched as **Cranberry** in 2013 and built a steady following. In the U.S., the ‘Red Edition’ later swit…

  • Silicon Valley Bank

    1983–2023 Finance/Banking

    Collapsed in 48 hours, sparked 2023 banking crisis

  • Tuesday Morning

    1974–2023 Retail/Home Goods

    Off-price home-goods chain founded in 1974; known for closeout décor, linens, and kitchenware. Restructured in 2020, filed again in 20…

  • Wirecard

    1999–2020 Finance/Payments

    1.9 billion euros vanished, the CEO went to prison, and the COO turned out to be a Russian spy

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Frequently Asked Questions

How are brands assigned to the 2020s?

Brands are grouped primarily by the year they ended, disappeared, or were discontinued. Some were founded earlier, but are listed under the 2020s if that is when they became defunct.

What types of brands are included?

The 2020s archive includes retail brands, consumer products, food and drink names, technology brands, media properties, and other vanished brands from the decade.