Defunct Brands of the 2020s

The 2020s include recent closures, discontinued products, and post-pandemic brand exits that are still fresh in public memory.

This archive groups brands by the decade when they vanished, were discontinued, or otherwise became defunct. It provides a broader view of how industries, shopping habits, and consumer tastes changed over time.

13 brands Food/CPG: 2Retail/Entertainment: 1Food/Snacks: 1

Why the 2020s mattered

  • Post-pandemic retail pressure
  • Recent consumer brand exits
  • Fast-moving changes in media, tech, and shopping behavior

Common categories in the 2020s

Food/CPG (2)Retail/Entertainment (1)Food/Snacks (1)Retail (1)Finance/Cryptocurrency (1)

Browse vanished brands from the 2020s

  • Aladdin's Castle

    1976–2021 Retail/Entertainment

    Mall arcade chain with 450 locations at its peak, the Aladdin's Castle brand finally ended in 2021 when its last location was rebrande…

  • Brach’s Maple Nut Goodies

    1940–2022 Food/CPG

    Classic Brach’s candy: roasted peanuts wrapped in chewy maple-flavored toffee with a thin candy shell. After a controversial late-2010…

  • Fruit Stripe

    1969–2024 Food/Snacks

    Launched in 1969 by Beech-Nut, Fruit Stripe became a cult-favorite chewing gum known for its rainbow sticks, quick-fading fruit flavor…

  • Fry's Electronics

    1985–2021 Retail

    Beloved Silicon Valley–born big-box electronics chain known for themed stores, vast component aisles, and late-night parts runs abrupt…

  • FTX

    2019–2022 Finance/Cryptocurrency

    Crypto exchange lost $8 billion, founder now convicted

  • Jet (retail)

    2015–2020 E-commerce

    U.S. online marketplace launched in 2015 and acquired by Walmart in 2016 for $3.3B; Jet’s brand was discontinued in 2020 as Walmart ce…

  • Mama Rosa’s Pizza

    1979–2021 Food/CPG

    Frozen pizza brand popular in the 1980s and 1990s, now rarely available despite technically still being produced.

  • Peanut Butter Twix

    1983–2020 Food/Confectionery

    Peanut Butter Twix is a version of the Twix candy bar that uses peanut butter where the original uses caramel. Mars first introduced i…

  • Red Bull Red Edition (Cranberry)

    2013–2020 Beverages/Energy Drinks

    Red Bull launched its Editions line in 2013 with three flavors: cranberry as the Red Edition, blueberry as the Blue Edition, and lime…

  • Schlitz

    1849–2026 Alcoholic Beverages

    Schlitz was a Milwaukee-born beer that began in 1849 at a small brewery run by August Krug. Joseph Schlitz later took over the brewery…

  • Silicon Valley Bank

    1983–2023 Finance/Banking

    Silicon Valley Bank opened in 1983 and spent 40 years as the go-to bank for technology startups and the investors who backed them. In…

  • Tuesday Morning

    1974–2023 Retail/Home Goods

    Tuesday Morning was a chain of discount stores that sold home goods at low prices. It was founded in 1974 in Dallas, Texas. The stores…

  • Wirecard

    1999–2020 Finance/Payments

    Wirecard was a German payments company that grew from processing transactions for gambling and adult websites into one of Germany's mo…

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Frequently Asked Questions

How are brands assigned to the 2020s?

Brands are grouped primarily by the year they ended, disappeared, or were discontinued. Some were founded earlier, but are listed under the 2020s if that is when they became defunct.

What types of brands are included?

The 2020s archive includes retail brands, consumer products, food and drink names, technology brands, media properties, and other vanished brands from the decade.