Defunct Brands in Beverages/Soft Drinks — Data-Driven List
Explore 2 discontinued or defunct brands in Beverages/Soft Drinks. Quick timelines, fate, and links to each profile.
This page is generated automatically from our brand dataset. Entries are sorted by the most recent closure (or earliest known activity when end year is unknown).
- Jolt Cola 1985–2010 • Killed in 2009 when a self-authorized deal for 90 million custom cans left the company unable to pay its supplier. Founder C.J. Rapp spent eight years in court fighting the investor takeover that preceded the bankruptcy. Relaunched at Dollar General in 2017, gone again by 2019, then reborn in 2025 by Redcon1 as a zero-sugar energy drink with four times the caffeine of a Coke.Beverages/Soft Drinks
- SoBe (South Beach Beverage Co.) 1995–Present (limited US availability) • PepsiCo bought SoBe in 2000. Over the following two decades most of its flavors were quietly discontinued. The brand technically still exists under PepsiCo but has very limited availability in the US.Beverages/Soft Drinks