What Happened to Apple Newtons?

late 1980s–2010s (discontinued) Food/CPG • United States

ℹ️ Fate: Discontinued as the Newtons lineup was pared back; the classic apple flavor quietly vanished by the 2010s.

The fruit-filled Newton cookie—spun off from Fig Newtons—with an apple-cinnamon filling.

Apple Newtons were a fruit-filled spin on the classic Fig Newtons cookie: the same soft cake exterior, but with a spiced apple-cinnamon filling. Sold under the Newtons umbrella (Nabisco/Kraft → Mondelēz), Apple joined other varieties (strawberry, raspberry, etc.) that proliferated in the 1990s–2000s as the brand leaned into “more fruit, less cookie” positioning.

As cookie aisles consolidated and the lineup was trimmed, fringe flavors disappeared. By the 2010s, Apple Newtons had effectively vanished from mainstream U.S. retail while core SKUs (e.g., fig, sometimes strawberry) continued. Today, Apple Newtons live on in nostalgia threads and old box photos—one of several beloved Newton flavors that didn’t survive portfolio simplification.

Timeline

  • 1980

    Apple Newtons appear as a flavor extension of Fig Newtons.

  • 1990

    National distribution alongside other fruit varieties; heavy grocery presence.

  • 2000

    Line refreshes and packaging updates; flavor assortment changes by retailer/region.

  • 2010

    Apple flavor phased out as Newtons reduces SKUs and focuses on core offerings.

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