What Happened to Zune? ⚠️ Scandal

2006–2012 Consumer electronics/MP3 Players • United States

⚠️ Fate: Discontinued

Microsoft’s iPod-era rival with Wi-Fi sharing and the Zune Pass subscription.

Zune was Microsoft’s end-to-end music platform—portable players, the Zune desktop app, Marketplace, and the Zune Pass subscription. It introduced Wi-Fi track sharing and a distinctive, typography-forward UI. Later, the Zune HD earned strong reviews, but the iPod/iTunes lead and the rapid move to smartphones limited adoption. Hardware and brand were sunset by 2012, and services were folded into Xbox/Groove before being retired.

Timeline

  • 2006

    Zune 30 launches with Wi-Fi sharing and Zune Marketplace.

  • 2007

    Second-gen HDD (80/120) and flash models (4/8/16) ship; Zune Pass subscription gains attention.

  • 2009

    Zune HD debuts with OLED display and refined touch UI.

  • 2011

    Zune hardware/brand discontinued; services transition toward Xbox Music (later Groove).

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