What Happened to Snapple Whipper Snapple?

Whipper Snapple was Snapple’s late-1990s move into the booming shelf-stable smoothie space. Introduced in spring 1998, the line blended fruit juices and purees with a touch of dairy to create a thicker, dessert-leaning drink—marketed as a portable “pour a smoothie, no blender needed.” It arrived in multiple flavors (including Strawberry Banana, Orange Dream, and Peach Mango) and leveraged Snapple’s distribution and quirky ads to stand out on crowded cold cases.

The launch was initially strong. Company filings reported nearly three million cases sold in the first eight months and trade-press accolades, including Convenience Store News’ New Beverage Product of the Year and an AMA Edison Award. Press coverage in late 1998 highlighted the novelty (and 99-cent price points) while noting the hint-of-dairy formula. By 1999, additional flavors rolled out as Snapple pushed for broader placement.

Despite the start, the smoothie segment quickly fragmented as competitors, flavor extensions, and changing shopper tastes (toward lighter juices, enhanced waters, and later low-cal options) eroded the proposition. Distribution became patchy and Whipper Snapple faded in the early 2000s. Today it’s remembered as a vanished product from the alc-pop/fruit-drink experimentation era—fondly recalled for the frothy texture and bold, kid-friendly flavors. *(Note: Whipper Snapple was a smoothie line—not a carbonated beverage.)*