What Happened to Seven Up (Candy Bar)?

The Seven Up candy bar came from Pearson’s Candy Company during the 1930s and stood out for a clever format: seven bite-size sections under one milk-chocolate shell, each with a different filling. The exact mix changed across decades and regions, but longtime fans remember combinations like coconut, butterscotch caramel, buttercream, fudge, Brazil nut, cherry cream, and orange jelly.

That ‘sampler in a single bar’ idea gave Seven Up a small cult following—shoppers who liked variety and the surprise of not knowing which flavor you’d hit next. By the late 1970s, shifting costs, changing tastes, and a crowded confectionery aisle caught up with it. Pearson’s ended production in 1979, and the bar never returned to national shelves. Today it lives on in candy-history blogs, wrapper archives, and collector forums, where it’s often cited as one of the most-missed novelty bars of the mid-20th century.