What Happened to Red Bull Red Edition (Cranberry)?

2013–2020 Beverages/Energy Drinks • United States

ℹ️ Fate: Cranberry Red Edition discontinued in the U.S. and effectively replaced by Red Edition Watermelon around 2020.

The original Red Edition flavor—cranberry—quietly vanished when Watermelon took its place.

The Red Edition debuted in the early 2010s with cranberry as its U.S. flavor. For years the can read *The Red Edition (Cranberry)* alongside Blue (Blueberry) and Silver (Lime). Around 2020, Red Bull shifted the U.S. Red Edition to Watermelon, and the cranberry SKU exited mainstream distribution. The *Red Edition* name stayed—only the taste changed—so fans generally treat cranberry as a discontinued U.S. flavor.

Timeline

  • 2013

    Red Bull introduces the ‘Editions’ line in the U.S. with Cranberry (Red), Blueberry (Blue), and Lime (Silver).

  • 2016

    Cranberry Red Edition widely available; lineup coexists with seasonal ‘Summer Edition’ SKUs.

  • 2020

    U.S. Red Edition switches to Watermelon; cranberry effectively discontinued in this market.

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