What Happened to Red Bull Red Edition (Cranberry)?

2013–2020 Beverages/Energy Drinks • United States

ℹ️ Fate: Cranberry Red Edition discontinued in the U.S. and effectively replaced by Red Edition Watermelon around 2020.

Red Bull’s first Red Edition launched as **Cranberry** in 2013 and built a steady following. In the U.S., the ‘Red Edition’ later switched to **Watermelon** (keeping the Red Edition name), and cranberry disappeared from shelves by ~2020. Today, Red Edition in the U.S. means Watermelon; cranberry is considered discontinued here.

The Red Edition debuted in the early 2010s with cranberry as its U.S. flavor. For years the can read *The Red Edition (Cranberry)* alongside Blue (Blueberry) and Silver (Lime). Around 2020, Red Bull shifted the U.S. Red Edition to Watermelon, and the cranberry SKU exited mainstream distribution. The *Red Edition* name stayed—only the taste changed—so fans generally treat cranberry as a discontinued U.S. flavor.

Timeline

  • 2013

    Red Bull introduces the ‘Editions’ line in the U.S. with Cranberry (Red), Blueberry (Blue), and Lime (Silver).

  • 2016

    Cranberry Red Edition widely available; lineup coexists with seasonal ‘Summer Edition’ SKUs.

  • 2020

    U.S. Red Edition switches to Watermelon; cranberry effectively discontinued in this market.

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