What Happened to Peanut Butter Twix (Twix PB)?

1983–? Food/Confectionery • United States

ℹ️ Fate: Ongoing in the U.S. with periodic reformulations and packaging updates; availability has varied by region and year.

Twix’s cult peanut-butter variant that disappeared, came back, and won a permanent spot in many candy aisles.

Peanut Butter Twix (aka Twix PB) is the long-running peanut-butter spin on Mars’ biscuit-bar classic. Instead of caramel over a shortbread finger, PB Twix uses a peanut-butter layer on a chocolate cookie base, then coats the bar in milk chocolate. U.S. shoppers first saw it in the 1980s, it went missing in the late 1990s, returned in the 2000s (with packaging shifting between “Twix PB” and “Peanut Butter Twix”), and by the mid-2010s it was back in broad distribution. Availability still varies by retailer and season, but as of 2025 it’s commonly found in standard and share sizes.

Timeline

  • 1983

    U.S. launch of Peanut Butter Twix (early national/regionals; exact month varies by source).

  • 1997

    Variant disappears from many chains; effectively discontinued nationally by the late 1990s (regional stock lingers).

  • 2000

    Returns intermittently; packaging alternates between “Twix PB” and “Peanut Butter Twix.”

  • 2014

    Wider reintroduction; PB becomes a regular flavor alongside Caramel in many U.S. sets.

  • 2020

    Ongoing distribution with periodic packaging/assortment refreshes; regional availability may vary.

Sources & References

Explore more

Related books, memorabilia, and resources about Peanut Butter Twix (Twix PB).

Books & documentaries

Find histories, biographies, and documentaries mentioning Peanut Butter Twix (Twix PB).

Search on Amazon

Reference & research

Dig deeper into primary sources, press coverage, and catalogs.

Wikipedia Browse A–Z

Learn more

Continue on Vanished Brands

Official & reference

Disclosure: Some links above are affiliate links. If you click and purchase, we may earn a commission at no extra cost to you.