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Search on AmazonWhat Happened to Fruit Stripe?
ℹ️ Fate: Ferrara Candy Company discontinued Fruit Stripe in January 2024 following a portfolio review.
Rainbow-striped gum with Yipes the zebra—discontinued in 2024.
Fruit Stripe was an American chewing gum line famous for its rainbow stripes and mascot Yipes the zebra. First introduced by Beech-Nut in 1969, it later passed through several owners before landing at Ferrara Candy Company. Packs often included temporary tattoos, and the brand’s five fruit flavors became a nostalgic touchstone—remembered lovingly for flavor that faded fast. In January 2024, Ferrara said it would sunset Fruit Stripe, ending more than five decades of a quirky pop-culture favorite.
Timeline
- 1969
Fruit Stripe debuts under Beech-Nut with striped sticks and fruit flavors.
- 1990
Yipes the zebra gains cult status; temporary tattoos become a signature pack extra.
- 2024
Ferrara confirms it will discontinue Fruit Stripe after a portfolio review.
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