What Happened to Cookie Break?

Cookie Break was a Nabisco cookie line sold in the United States and remembered by shoppers as a straightforward vanilla cookie that the company no longer makes. In consumer Q&A, it is often cited when people ask what Nabisco vanilla cookies were called before they disappeared from shelves.

According to the U.S. trademark record, *COOKIE BREAK* was first used in commerce in 1970, filed as a mark in September 1974, and registered in 1975 in the "Staple Food Products" category. The mark was later allowed to expire and is listed as dead/expired by the mid-2000s.

People who actually bought the product recall it simply as Nabisco Cookie Break vanilla cookies, not as a heavily engineered or gimmick format. Descriptions that portray Cookie Break as a generic "rectangular, glossy cookie designed to be broken apart" appear to be AI-generated filler and do not match first-hand memories.

When customers later contacted Nabisco about why Cookie Break was discontinued, the company’s explanation was that there were *"not enough consumers buying the products to support its continued production."* In other words, the line was dropped for demand and portfolio reasons rather than a safety issue or public scandal.

For many shoppers, Cookie Break now shows up mainly in nostalgia threads and trademark lookups: a discontinued, everyday Nabisco vanilla cookie that quietly left the aisle once it no longer drew enough repeat buyers.